{"id":49372,"date":"2026-04-20T15:39:48","date_gmt":"2026-04-20T15:39:48","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/video-retargeting\/"},"modified":"2026-04-20T17:10:47","modified_gmt":"2026-04-20T17:10:47","slug":"video-retargeting","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/video-retargeting\/","title":{"rendered":"Video retargeting"},"content":{"rendered":"\n<p>Video retargeting, in its most common usage, refers to a retargeting method that uses video ads to re-engage visitors who did not complete a purchase on an e-commerce platform or did not perform a desired action on a website seeking a different conversion. At its most basic level, video retargeting relies on generic ads. However, its effectiveness is maximized when the ads are personalized based on the products initially viewed on the merchant&#8217;s website. In this context, the videos are dynamically generated using pre-built templates into which product images or videos are integrated.<\/p>\n\n\n\n<p>Less frequently, video retargeting can also encompass re-engaging an individual who has watched a video on YouTube. In this case, Google uses the term video remarketing. Specialized providers offer concrete examples of how to implement video retargeting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video retargeting, in its most common usage, refers to a retargeting method that uses video ads to re-engage visitors who did not complete a purchase on an e-commerce platform or did not perform a desired action on a website seeking a different conversion. At its most basic level, video retargeting relies on generic ads. However, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[77],"glossary-tags":[],"class_list":["post-49372","glossary","type-glossary","status-publish","hentry","glossary-categories-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49372\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=49372"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=49372"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=49372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}