{"id":49358,"date":"2026-04-20T15:39:48","date_gmt":"2026-04-20T15:39:48","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/website-retargeting\/"},"modified":"2026-04-20T17:10:47","modified_gmt":"2026-04-20T17:10:47","slug":"website-retargeting","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/website-retargeting\/","title":{"rendered":"Website retargeting"},"content":{"rendered":"\n<p>Website retargeting, also known as ad retargeting, is a strategy that allows a website advertiser to re-target visitors who did not complete a purchase. This technique relies on a tagging system installed on the advertiser&#8217;s website, which identifies these visitors and then displays personalized ads through a network specializing in retargeting. These ads are tailored based on the products or services the visitors viewed but did not purchase. A concrete example of this type of advertising can be viewed for a better understanding of the concept.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website retargeting, also known as ad retargeting, is a strategy that allows a website advertiser to re-target visitors who did not complete a purchase. This technique relies on a tagging system installed on the advertiser&#8217;s website, which identifies these visitors and then displays personalized ads through a network specializing in retargeting. These ads are tailored [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[77],"glossary-tags":[],"class_list":["post-49358","glossary","type-glossary","status-publish","hentry","glossary-categories-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49358\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=49358"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=49358"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=49358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}