{"id":49354,"date":"2026-04-20T15:39:47","date_gmt":"2026-04-20T15:39:47","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/retargeting\/"},"modified":"2026-04-20T17:10:44","modified_gmt":"2026-04-20T17:10:44","slug":"retargeting","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/retargeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"\n<p>Behavioral targeting is a popular approach among many online retailers looking to encourage visitors who abandoned their shopping carts to return to their site. By using cookies, these individuals are identified and will subsequently receive personalized advertisements on other websites with the aim of re-engaging them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behavioral targeting is a popular approach among many online retailers looking to encourage visitors who abandoned their shopping carts to return to their site. By using cookies, these individuals are identified and will subsequently receive personalized advertisements on other websites with the aim of re-engaging them.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[77],"glossary-tags":[],"class_list":["post-49354","glossary","type-glossary","status-publish","hentry","glossary-categories-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49354\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=49354"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=49354"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=49354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}