{"id":175504,"date":"2026-06-10T17:39:42","date_gmt":"2026-06-10T17:39:42","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/scales-of-innovation\/"},"modified":"2026-06-11T12:52:25","modified_gmt":"2026-06-11T12:52:25","slug":"scales-of-innovation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/scales-of-innovation\/","title":{"rendered":"Scales of innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Various scales have been developed to assess individuals&#8217; propensity to adopt new products. Several of these scales are significant in this field. For example, in 1975, Clark Leavitt and John Walton introduced a 30-item scale (6 items serve as filters and 24 are dedicated to evaluation). In 1983, Linda Price and Nancy Ridgway proposed a variety search scale (Use Innovativeness Scale) comprising 44 items rated on 7-point Likert scales. This scale aims to reflect five factors: creativity\/curiosity, risk preference, voluntary simplicity, creative reuse, and potential for multiple uses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another notable contribution is that of Ronald Goldsmith and Charles Hofacker in 1991 with the Domain-Specific-Innovativeness Scale (DSI), which assesses an individual&#8217;s propensity to learn about and then adopt an innovation. This scale consists of five items rated on a five-point scale. In 1994, Gilles Roehrich also proposed an 18-item scale, emphasizing that innovativeness is primarily manifested in two types of products: mass-market products and those of specific interest to the individual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, in 1995, Kenneth Manning, William Bearden, and Thomas Madden introduced a scale measuring two aspects of innovativeness through two subscales: judgment formation (CIJM scale, Consumer Independent Judgment-Making Scale) and novelty seeking (CNS scale, Consumer Novelty Scale). The former comprises six items and the latter eight items, all rated on seven-point scales.<\/p>\n","protected":false},"template":"","categories-glossary":[344],"class_list":["post-175504","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-market-research-panels"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/175504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=175504"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=175504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}