{"id":175496,"date":"2026-06-10T17:39:38","date_gmt":"2026-06-10T17:39:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sep-scale\/"},"modified":"2026-06-11T12:52:20","modified_gmt":"2026-06-11T12:52:20","slug":"sep-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sep-scale\/","title":{"rendered":"SEP Scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1987, Morris Holbrook and Rajeev Batra developed a specific scale designed to assess emotional responses to advertisements in magazines or on television. This scale is structured around three main aspects: pleasure, arousal, and dominance, each subdivided into three distinct components. A total of 27 items are evaluated using scales with seven different positions.<\/p>\n","protected":false},"template":"","categories-glossary":[344],"class_list":["post-175496","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-market-research-panels"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/175496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=175496"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=175496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}