{"id":175491,"date":"2026-06-10T17:39:38","date_gmt":"2026-06-10T17:39:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/pdi-scale\/"},"modified":"2026-06-11T12:52:20","modified_gmt":"2026-06-11T12:52:20","slug":"pdi-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/pdi-scale\/","title":{"rendered":"PDI Scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1994, Tammi Feltham created a scale to assess the persuasive impact of an advertising message, drawing inspiration from Aristotle&#8217;s rhetorical concepts. This scale consists of 17 distinct points grouped into seven categories.<\/p>\n","protected":false},"template":"","categories-glossary":[344],"class_list":["post-175491","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-market-research-panels"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/175491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=175491"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=175491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}