{"id":173548,"date":"2026-06-10T17:32:11","date_gmt":"2026-06-10T17:32:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/multi-object-travel-principle-of\/"},"modified":"2026-06-11T12:33:21","modified_gmt":"2026-06-11T12:33:21","slug":"multi-object-travel-principle-of","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/multi-object-travel-principle-of\/","title":{"rendered":"Multi-object travel (principle of)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Based on central place theory, the concept of multi-object travel highlights consumers&#8217; preference for visiting several stores during their shopping trips. This practice is driven by both time-saving considerations and the desire for a diverse range of products and services. Thus, it is advantageous to group similar businesses in the same geographic area. Even if the initial consumer has a specific destination in mind, it is highly likely that their visit will also benefit surrounding stores.<\/p>\n","protected":false},"template":"","categories-glossary":[340],"class_list":["post-173548","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-tourism-hospitality-specialized-sectors"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/173548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=173548"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=173548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}