{"id":171790,"date":"2026-06-10T17:26:08","date_gmt":"2026-06-10T17:26:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/serpology\/"},"modified":"2026-06-10T19:25:50","modified_gmt":"2026-06-10T19:25:50","slug":"serpology","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/serpology\/","title":{"rendered":"Serpology"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of search engine optimization (SEO), you sometimes come across the rather unusual term &#8220;serpology.&#8221; This word is used by SEO experts to describe the analysis of Google&#8217;s search engine results pages (SERPs) based on search queries. For example, if videos are prominently displayed for a particular search, an SEO strategy should include video content marketing and YouTube SEO optimization. Similarly, if the SERPs are local, the focus should be on local SEO.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171790","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171790"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}