{"id":171724,"date":"2026-06-10T17:25:55","date_gmt":"2026-06-10T17:25:55","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/paid-search-engine-optimization\/"},"modified":"2026-06-10T19:25:13","modified_gmt":"2026-06-10T19:25:13","slug":"paid-search-engine-optimization","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/paid-search-engine-optimization\/","title":{"rendered":"Paid search engine optimization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Paid search engine marketing (SEM) refers to all advertising practices that allow advertisers to purchase space to appear at the top of search engine results, generally in the form of pay-per-click ads. These ads are positioned according to an auction system and often appear in dedicated areas of the results pages. Once optimized, this system is an effective tool offering a good return on investment. It differs from organic search engine optimization (SEO), which relies on unpaid optimization techniques.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171724","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171724"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}