{"id":171717,"date":"2026-06-10T17:25:55","date_gmt":"2026-06-10T17:25:55","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-support-referencing\/"},"modified":"2026-06-10T19:25:13","modified_gmt":"2026-06-10T19:25:13","slug":"media-support-referencing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-support-referencing\/","title":{"rendered":"Media\/support referencing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Media or advertising platform referencing is a process by which a media agency or advertiser contacts media outlets or advertising platforms to present their offerings in detail, such as their audience and rates. The goal is to compile a list of potential platforms for future advertising campaigns, after careful selection. Being listed as an advertising platform does not automatically guarantee inclusion in the advertiser&#8217;s media plan, but simply indicates that the platform meets the criteria for potential selection. A concrete example of this process would be:<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171717","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171717"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}