A local, or localized, query is a search performed on a search engine that incorporates a geographic element such as a city, region, country, or other location indicators. For example, queries like “Burgundy Museum,” “Pizza Amiens,” or “Brest Cinema” are considered localized searches. A search engine like Google may identify a query as local based on its context, even if no geographic term is explicitly mentioned. This distinction is particularly relevant for certain searches performed on mobile devices.<\/p>\n\n\n\n
In 2016, Google reported that nearly a third of mobile searches were local queries. By 2020, it was generally estimated that over 40% of searches on the engine were local in nature. The economic and marketing implications of these searches are therefore significant, and various strategies, such as local SEO, are implemented to optimize a business’s visibility and ranking in local search results.<\/p>\n\n\n\n
Local SEO thus plays a crucial role in search engine optimization. Its aim is to drive traffic to a website offering local information or services (such as a car dealership’s website), or to more directly encourage users to visit a physical store by highlighting information about its location or opening hours, particularly through tools like Google Business. For example, Google can understand the local nature of a search performed on a computer, even in the absence of explicit geographical information.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171685","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171685"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}