{"id":171683,"date":"2026-06-10T17:25:47","date_gmt":"2026-06-10T17:25:47","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/generic-query\/"},"modified":"2026-06-10T19:24:50","modified_gmt":"2026-06-10T19:24:50","slug":"generic-query","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/generic-query\/","title":{"rendered":"Generic query"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When we talk about generic search queries on a search engine, we&#8217;re referring to searches performed using common or general terms such as &#8220;used car,&#8221; &#8220;smartwatch,&#8221; or &#8220;cheap trip to Morocco.&#8221; In contrast, branded queries are those that include a specific brand, whether it&#8217;s the name of the product being searched for, like &#8220;Sony smartwatch,&#8221; or the name of the website the user wants to visit, like &#8220;Amazon.&#8221; The distinction between these two types of queries is crucial for SEO strategies. For example, it&#8217;s possible to observe the distribution between branded and generic queries in the online traffic of websites specializing in clothing.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171683","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171683"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}