{"id":171682,"date":"2026-06-10T17:25:47","date_gmt":"2026-06-10T17:25:47","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-request\/"},"modified":"2026-06-10T19:24:50","modified_gmt":"2026-06-10T19:24:50","slug":"brand-request","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-request\/","title":{"rendered":"Brand request"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Branded keywords in search engine optimization (SEO) and paid search advertising (SEA) refer to searches performed on search engines using a company name to access its website. This practice, commonly observed in search marketing, presents various challenges and opportunities. Generally, it is often easy to rank first for one&#8217;s own brand name in SEO, unless identical brands or distributors are using the same name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the context of paid search advertising, the question of the value and relevance of bidding on one&#8217;s own brand name arises when branded keywords are present. Furthermore, these keywords pose challenges in terms of conversion measurement and analysis, and are generally favored by companies for various reasons.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171682","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171682"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}