{"id":171627,"date":"2026-06-10T17:25:34","date_gmt":"2026-06-10T17:25:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/paa-in-google-seo\/"},"modified":"2026-06-10T19:24:24","modified_gmt":"2026-06-10T19:24:24","slug":"paa-in-google-seo","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/paa-in-google-seo\/","title":{"rendered":"PAA in Google SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The &#8220;People Also Asked&#8221; (PAA) feature, abbreviated as PAA, was developed by Google to enrich search engine results pages (SERPs). It displays a series of frequently asked questions related to the initial search query. The PAA block typically appears below a main search result or at the bottom of the results page. This trend toward widespread PAA reflects a major shift in how queries are processed, moving from a simple set of results to a more interactive and informative approach. This evolution could lead to a decrease in clicks on traditional links in favor of direct access to answers, thus fostering the emergence of the &#8220;position zero&#8221; concept. A concrete example of a PAA block on Google is illustrated when the user clicks on one of the questions, triggering the display of a new answer as position zero within the PAA block.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171627","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171627"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}