{"id":171618,"date":"2026-06-10T17:25:34","date_gmt":"2026-06-10T17:25:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/on-serp-seo\/"},"modified":"2026-06-10T19:24:19","modified_gmt":"2026-06-10T19:24:19","slug":"on-serp-seo","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/on-serp-seo\/","title":{"rendered":"On-SERP SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On-SERP SEO, or search engine optimization for the results page, represents a new approach where web professionals no longer solely aim to generate clicks by achieving a high ranking in search results. Now, the goal is to leverage this visibility to convey a brand message or practical information such as an address, opening hours, or a phone number. This strategy is part of a response to the &#8220;zero-click&#8221; phenomenon, where users find the answer they need directly on the results page without having to click on a link.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171618","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171618"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}