{"id":171616,"date":"2026-06-10T17:25:30","date_gmt":"2026-06-10T17:25:30","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/keyword-occurrence\/"},"modified":"2026-06-10T19:24:14","modified_gmt":"2026-06-10T19:24:14","slug":"keyword-occurrence","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/keyword-occurrence\/","title":{"rendered":"Keyword occurrence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When discussing keyword occurrence in the context of search engine optimization (SEO), we&#8217;re referring to the number of times a specific term appears within the content of a web page. This frequency is scrutinized by algorithms, particularly Google&#8217;s, as it&#8217;s a key indicator of the page&#8217;s topic. In theory, the more frequently a keyword appears, the better the page&#8217;s chances of ranking highly in search results for that keyword. However, caution is advised, as deliberate keyword overuse can lead to SEO over-optimization, which is not recommended. Originally, keyword occurrence was calculated for both search engines and users. Today, the focus is primarily on the page&#8217;s visible content, although the presence of the keyword in tags like &#8220;alt&#8221; attributes can still play a significant role. Keyword occurrence therefore remains a crucial element of any organic search engine optimization strategy.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171616","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171616"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}