{"id":171557,"date":"2026-06-10T17:25:22","date_gmt":"2026-06-10T17:25:22","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/linkbait\/"},"modified":"2026-06-10T19:23:46","modified_gmt":"2026-06-10T19:23:46","slug":"linkbait","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/linkbait\/","title":{"rendered":"Linkbait"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Linkbait, an English term in the field of SEO, refers to a concept aimed at encouraging the creation of numerous external links to improve the organic search ranking of a page or website. It involves a feature or piece of content, such as a video, simulator, or game, designed to increase online visibility and reputation. Several types of linkbait exist, including practical tools, innovative content, calculators, well-designed infographics, and high-quality studies, all of which generate relevant links. Backlinks from news articles or influential websites are particularly valuable for strengthening online authority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Editorial content, especially if it generates controversy, can also be a source of inbound links. However, its long-term impact may be limited because search engines like Google can detect the temporary effects of viral content. Some linkbait services or content are offered through &#8220;relocation,&#8221; allowing other websites to integrate these elements in exchange for a link back to the original site. This approach aims to control link quality but can be perceived as a form of manipulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Distinguishing a genuine intention to provide a service altruistically from a deliberate marketing strategy can sometimes be complex. Indeed, linkbait can stem from a genuine effort or be part of a strategy to increase online visibility. Examples of linkbait include interactive calculators, engaging content, and practical tools, illustrating the diverse approaches to boosting engagement and strengthening online presence.<\/p>\n","protected":false},"template":"","categories-glossary":[336],"class_list":["post-171557","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-seo-natural-referencing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171557"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}