{"id":171231,"date":"2026-06-10T17:24:07","date_gmt":"2026-06-10T17:24:07","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/adwords-api\/"},"modified":"2026-06-10T19:20:55","modified_gmt":"2026-06-10T19:20:55","slug":"adwords-api","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/adwords-api\/","title":{"rendered":"AdWords API"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The AdWords API, developed by Google, provides a programming interface to facilitate automated data exchange between the AdWords program and advertisers or agencies. Thanks to the AdWords API, it&#8217;s possible to set up automated connections for managing advertising campaigns. For example, it can be used to generate campaigns from a product inventory. Many stakeholders, such as advertisers, agencies, and software developers, use the AdWords API to automate advertising campaign management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concrete example would be the use of a software solution based on the AdWords API, allowing an advertiser or agency to automatically create campaigns and ads from a product database. This solution can also combine the Yahoo Search and Microsoft AdCenter APIs for integrated advertising campaign management.<\/p>\n","protected":false},"template":"","categories-glossary":[335],"class_list":["post-171231","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sea-search-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171231"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}