{"id":171213,"date":"2026-06-10T17:24:03","date_gmt":"2026-06-10T17:24:03","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/rossiter-scale\/"},"modified":"2026-06-10T19:20:44","modified_gmt":"2026-06-10T19:20:44","slug":"rossiter-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/rossiter-scale\/","title":{"rendered":"Rossiter scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1977, John Rossiter designed a specific scale to assess children&#8217;s opinions of television advertisements. This scale, consisting of seven questions, is designed for self-assessment by children. Answers are to be chosen from four options: YES, yes, no, and NO.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-171213","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171213"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}