{"id":171093,"date":"2026-06-10T17:23:40","date_gmt":"2026-06-10T17:23:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/tom\/"},"modified":"2026-06-10T19:19:41","modified_gmt":"2026-06-10T19:19:41","slug":"tom","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/tom\/","title":{"rendered":"TOM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of brand awareness, sometimes called TOM in the marketing and advertising sector, refers to the ability of a brand or product to be recognized and remembered by the public.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-171093","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171093"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}