{"id":171073,"date":"2026-06-10T17:23:36","date_gmt":"2026-06-10T17:23:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/teaser\/"},"modified":"2026-06-10T19:19:31","modified_gmt":"2026-06-10T19:19:31","slug":"teaser","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/teaser\/","title":{"rendered":"Teaser"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The teaser is a key element of a teaser campaign designed to pique interest and spark curiosity. It constitutes the very first message of the campaign, generally followed by a reveal or revealing message. On television, a teaser can take the form of a short 5- to 10-second spot announcing the imminent arrival of a major event spot marking the campaign launch. These days, teasers are frequently broadcast on platforms such as YouTube or Facebook to encourage sharing before the full campaign rollout. To discover other concrete examples of teaser use, simply take a look at various sources. For example, there&#8217;s the Nespresso campaign consisting of two teasers followed by the reveal spot, or a teaser released on YouTube for a major event combining street marketing and innovation.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-171073","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/171073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=171073"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=171073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}