{"id":170565,"date":"2026-06-10T17:21:48","date_gmt":"2026-06-10T17:21:48","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/pda\/"},"modified":"2026-06-10T19:14:51","modified_gmt":"2026-06-10T19:14:51","slug":"pda","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/pda\/","title":{"rendered":"PDA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The acronym PDA can refer to two distinct concepts depending on the context. In the technology field, it stands for &#8220;Personal Digital Assistant,&#8221; a software program, robot, or device that uses artificial intelligence to adapt to users by collecting information about their habits and responding to their requests, like Siri or Cortana. In media advertising, PDA refers to audience share, a measure of the proportion of viewers a program or channel receives over a given period, used to evaluate the impact of advertising media and guide campaign choices.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-170565","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/170565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=170565"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=170565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}