{"id":170379,"date":"2026-06-10T17:21:11","date_gmt":"2026-06-10T17:21:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/time-based-media-planning\/"},"modified":"2026-06-10T19:13:08","modified_gmt":"2026-06-10T19:13:08","slug":"time-based-media-planning","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/time-based-media-planning\/","title":{"rendered":"Time-based media planning"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Time-based media planning involves optimizing the placement of advertisements in various media, such as print, TV, and radio spots, to achieve maximum impact. Its goal is to ensure consistent ad delivery and maximize visibility. By adjusting the timing of messages within the same budget and number of broadcasts, it&#8217;s possible to significantly improve the effectiveness of an advertising campaign. Time-based media planning relies on the use of sophisticated modeling methods and data analytics.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-170379","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/170379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=170379"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=170379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}