{"id":170308,"date":"2026-06-10T17:20:52","date_gmt":"2026-06-10T17:20:52","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/readership\/"},"modified":"2026-06-10T19:11:15","modified_gmt":"2026-06-10T19:11:15","slug":"readership","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/readership\/","title":{"rendered":"Readership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The readers of an advertising publication constitute what is called the readership. This readership is generally divided into different categories or segments, each with specific characteristics. Analyzing the readership is essential for guiding editorial strategy and optimizing the relevance of the advertisements displayed.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-170308","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/170308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=170308"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=170308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}