{"id":170282,"date":"2026-06-10T17:20:48","date_gmt":"2026-06-10T17:20:48","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-kit\/"},"modified":"2026-06-10T19:11:05","modified_gmt":"2026-06-10T19:11:05","slug":"media-kit","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-kit\/","title":{"rendered":"Media Kit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When we talk about a media kit, we&#8217;re referring to a collection of information related to a specific advertising medium. This kit aims to provide advertisers and agencies with essential details such as rates, target audience profile, and distribution terms. It can be presented in physical form, through printed documents, or in digital form, including web pages or PDF files. Concrete examples of media kits include the Michelin Guide for promoting products or services, as well as a media kit specifically designed for financial communication. These various examples demonstrate the diverse content and formats that media kits can take in the field of advertising and communication.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-170282","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/170282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=170282"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=170282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}