{"id":170202,"date":"2026-06-10T17:20:30","date_gmt":"2026-06-10T17:20:30","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/iaa\/"},"modified":"2026-06-10T19:10:23","modified_gmt":"2026-06-10T19:10:23","slug":"iaa","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/iaa\/","title":{"rendered":"IAA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The International Advertising Association (IAA) is a global organization that brings together all players in the marketing industry, such as advertisers, agencies, and media outlets. Present in more than 70 countries, it aims to promote excellence and innovation in advertising worldwide. To learn more, you can visit their website: www.iaaglobal.org.<\/p>\n","protected":false},"template":"","categories-glossary":[334],"class_list":["post-170202","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/170202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=170202"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=170202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}