{"id":169314,"date":"2026-06-10T17:17:34","date_gmt":"2026-06-10T17:17:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/trading-desk-publisher\/"},"modified":"2026-06-10T19:02:49","modified_gmt":"2026-06-10T19:02:49","slug":"trading-desk-publisher","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/trading-desk-publisher\/","title":{"rendered":"Trading desk publisher"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A trading desk is a technological and strategic platform offered by a publisher to its advertisers. This system allows advertisers to display ads on the publisher&#8217;s website, but it also primarily serves to conduct advertising campaigns based on behavioral targeting, leveraging the advertiser&#8217;s data.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169314","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169314"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}