{"id":169313,"date":"2026-06-10T17:17:34","date_gmt":"2026-06-10T17:17:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/mobile-trading-desk\/"},"modified":"2026-06-10T19:02:49","modified_gmt":"2026-06-10T19:02:49","slug":"mobile-trading-desk","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/mobile-trading-desk\/","title":{"rendered":"Mobile trading desk"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A mobile trading desk is a service specializing in optimizing advertising space purchases on mobile networks and platforms such as websites and applications. This type of trading desk is distinguished by its in-depth knowledge of the mobile ecosystem and the specific challenges faced by advertisers operating in this environment. It boasts cutting-edge expertise in advertising verification tailored to the mobile context. The long-term viability of mobile trading desks is a concern given the emergence of multi-screen and cross-device platforms. For a more detailed overview, you can refer to the definition of a traditional trading desk.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169313","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169313"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}