{"id":169311,"date":"2026-06-10T17:17:34","date_gmt":"2026-06-10T17:17:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-agency-trading-desk\/"},"modified":"2026-06-10T19:02:49","modified_gmt":"2026-06-10T19:02:49","slug":"media-agency-trading-desk","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-agency-trading-desk\/","title":{"rendered":"Media agency trading desk"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At the heart of a specialized media agency lies the agency trading desk, a strategic tool dedicated to managing and purchasing advertising space. Unlike independent trading desks, the agency&#8217;s trading desk offers advertisers advantages in terms of negotiation and purchasing conditions, thus facilitating preferential deals. Furthermore, the agency trading desk integrates seamlessly into a comprehensive advertising buying approach, covering various media channels. It plays a central role in optimizing advertising campaigns by providing a strategic and complete view of media buying. For a more in-depth understanding of the subject, please also consult the sections on independent trading desks, display buying, and multi-media strategies.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169311","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169311"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}