{"id":169308,"date":"2026-06-10T17:17:34","date_gmt":"2026-06-10T17:17:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/programmatic-timeout\/"},"modified":"2026-06-10T19:02:49","modified_gmt":"2026-06-10T19:02:49","slug":"programmatic-timeout","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/programmatic-timeout\/","title":{"rendered":"Programmatic timeout"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When buying online advertising automatically, the timeout represents the maximum amount of time advertisers have to submit their bids in response to an auction request. This time constraint is applied during the online advertising sales process to prevent any delays in ad display. However, it is essential to find a balance in the timeout duration, as setting it too short could limit the participation of potential advertisers, while a period that is too long could compromise the speed of monetization.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169308","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169308"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}