{"id":169305,"date":"2026-06-10T17:17:34","date_gmt":"2026-06-10T17:17:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/supply-path-optimization\/"},"modified":"2026-06-10T19:02:49","modified_gmt":"2026-06-10T19:02:49","slug":"supply-path-optimization","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/supply-path-optimization\/","title":{"rendered":"Supply path optimization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Supply path optimization is a process by which a programmatic advertising buyer seeks to improve their buying process to secure a specific ad placement. Rather than targeting a particular impression, this approach aims to determine the most efficient bidding path to guarantee that impression. This optimization is generally performed using specialized tools. It has become necessary with the increasing complexity of programmatic advertising transactions and the rise of real-time bidding. In practice, a trading desk or a DSP may receive multiple bids for the same impression from various SSPs. Supply path optimization then consists of selecting the SSP offering the best cost-effectiveness. In short, supply path optimization is about choosing the most efficient path for acquiring advertising space in the programmatic advertising environment.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169305","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169305"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}