{"id":169304,"date":"2026-06-10T17:17:34","date_gmt":"2026-06-10T17:17:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/spo\/"},"modified":"2026-06-10T19:02:49","modified_gmt":"2026-06-10T19:02:49","slug":"spo","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/spo\/","title":{"rendered":"SPO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Supply Path Optimization (SPO) is a practice in programmatic buying. It involves optimizing the path taken to access desired advertising inventory, minimizing the number of intermediaries and associated costs. This process is used by advertisers, agencies, and trading desks. The concept of SPO emerged with the advent of header bidding, which allows advertisers to choose from multiple intermediaries or platforms to acquire a given ad impression.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169304","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169304"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}