{"id":169298,"date":"2026-06-10T17:17:34","date_gmt":"2026-06-10T17:17:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/rtb-real-time-bidding\/"},"modified":"2026-06-10T19:02:49","modified_gmt":"2026-06-10T19:02:49","slug":"rtb-real-time-bidding","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/rtb-real-time-bidding\/","title":{"rendered":"RTB (Real Time Bidding)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Real-time bidding, also known as real-time auctions, is a technique used in online advertising. This technology allows advertising space on the internet to be auctioned in real time. Advertisers participate in these auctions, and the space is awarded to the highest bidder, following the fundamental principle of supply and demand.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169298","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169298"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}