{"id":169292,"date":"2026-06-10T17:17:30","date_gmt":"2026-06-10T17:17:30","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/native-programmatic\/"},"modified":"2026-06-10T19:02:36","modified_gmt":"2026-06-10T19:02:36","slug":"native-programmatic","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/native-programmatic\/","title":{"rendered":"Native programmatic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Programmatic native advertising involves adapting display ads to the various content formats offered by publishers. Integrating programmatic buying across publisher networks that offer native formats is a slightly more complex process and developed after programmatic display advertising. The unique aspect of this approach lies in the diversity of native formats offered by publishers, thus requiring the decomposition of ad elements (headline, visual, etc.) to assemble them into these different formats. Another distinctive feature of programmatic native advertising is its pricing, primarily based on cost per mille (CPM). Here&#8217;s what a media agency and a marketing expert had to say on this topic:<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169292","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169292"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}