{"id":169260,"date":"2026-06-10T17:17:26","date_gmt":"2026-06-10T17:17:26","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/programmatic-cinema\/"},"modified":"2026-06-10T19:02:26","modified_gmt":"2026-06-10T19:02:26","slug":"programmatic-cinema","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/programmatic-cinema\/","title":{"rendered":"Programmatic Cinema"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Programmatic cinema involves applying the concept of automated advertising space buying to ads shown in movie theaters. Initially, the main objective of this approach is to optimize and simplify the process of buying cinema-specific advertising space. In the long term, this method opens the door to new targeting possibilities in movie theaters. The plan envisions the implementation of automated systems for buying and distributing advertisements, with pricing based on the number of moviegoers present and flexible rates depending on screening times.<\/p>\n","protected":false},"template":"","categories-glossary":[333],"class_list":["post-169260","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169260"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}