{"id":169206,"date":"2026-06-10T17:17:13","date_gmt":"2026-06-10T17:17:13","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/arpp-recommendations-or-codes\/"},"modified":"2026-06-10T19:01:54","modified_gmt":"2026-06-10T19:01:54","slug":"arpp-recommendations-or-codes","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/arpp-recommendations-or-codes\/","title":{"rendered":"ARPP recommendations or codes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The French Advertising Standards Authority (ARPP) goes beyond legal requirements by providing ethical guidance to inform advertising practices. These recommendations are classified into five distinct categories: General Advertising Recommendations, Thematic Recommendations, Recommendations by Type of Advertising Media, Recommendations Specific to Certain Business Sectors, and Policy Briefs. The sector-specific recommendations cover more than 20 business areas, each with its own unique ethical challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ARPP relies on these codes and recommendations to formulate its opinions and decisions. The authority regularly publishes sector-specific or thematic guides, aiming to provide clear guidelines for advertising professionals. For example, the recommendation concerning &#8220;image and respect for the individual&#8221; in advertising illustrates how these principles are applied in practice.<\/p>\n","protected":false},"template":"","categories-glossary":[332],"class_list":["post-169206","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169206"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}