The concept of flash mobs involves gathering a large number of people at a specific location and time to perform a brief collective action, such as lying down on the ground, shouting together, opening an umbrella, holding a book, or moving in unison. This practice, exemplified by the flash mob phenomenon, reflects the desire to mobilize crowds to support a specific cause, idea, or action, known as “crowd clout.”<\/p>\n\n\n\n
The participants, most of whom are strangers to one another, are informed of the event through various online communication channels such as email, instant messaging, social media, or SMS\/MMS messages. Instructions for the action are usually sent a few minutes before the event begins. Once the ephemeral action is completed, the group disperses spontaneously.<\/p>\n\n\n\n
The first short, localized flash mob events took place in the United States in 2003, representing a form of event-based communication. Sometimes, the term “Smart mob” (intelligent mobilization) is also used, introduced by Howard Rheingold in his book “Smart Mobs – The Next Social Revolution”. A variant of this phenomenon, called “Frozen mobing” or “Freeze frame mobing”, involves participants remaining motionless and silent for the duration of the event.<\/p>\n","protected":false},"template":"","categories-glossary":[332],"class_list":["post-169164","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169164"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}