When a company authorizes another entity to manufacture and sell products that are not directly related to its own brand, this is called a license. This type of contract is frequently used to allow the marketing of merchandise featuring cartoon characters, such as clothing, stationery, or toys for children. The purpose of a license is generally to boost sales and\/or increase retail prices. Typically, a license is granted in exchange for a sales commission, along with a commitment to achieve a minimum revenue target.<\/p>\n\n\n\n
It is important to note that the misuse of licenses can damage a brand by devaluing it and making it seem commonplace. Some luxury brands have seen their reputation tarnished due to excessive use of licenses, which has negatively impacted their market value.<\/p>\n","protected":false},"template":"","categories-glossary":[332],"class_list":["post-169134","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169134"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}