{"id":169125,"date":"2026-06-10T17:16:57","date_gmt":"2026-06-10T17:16:57","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-licensing-agreement\/"},"modified":"2026-06-10T19:01:15","modified_gmt":"2026-06-10T19:01:15","slug":"brand-licensing-agreement","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-licensing-agreement\/","title":{"rendered":"Brand licensing agreement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A trademark license is a contractual agreement that authorizes a third party, the licensee, to use a trademark belonging to another party, subject to the terms defined in the contract. In return, the licensee typically pays compensation, for example, a percentage of sales. For instance, a candy manufacturer might obtain a license to produce candies featuring a cartoon character in exchange for a share of the profits. Trademark licenses are frequently used in sectors such as toys, school supplies, and luxury goods.<\/p>\n","protected":false},"template":"","categories-glossary":[332],"class_list":["post-169125","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169125"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}