{"id":169112,"date":"2026-06-10T17:16:53","date_gmt":"2026-06-10T17:16:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/terms-and-conditions-in-advertising\/"},"modified":"2026-06-10T19:01:04","modified_gmt":"2026-06-10T19:01:04","slug":"terms-and-conditions-in-advertising","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/terms-and-conditions-in-advertising\/","title":{"rendered":"Terms and Conditions in Advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">General Terms and Conditions of Sale (GTC) in the advertising sector are a set of commercial rules established by an advertising agency, describing the terms of sale for advertising space. They encompass the information necessary for pricing services, as well as the various price reductions and increases applied in the advertising field. A typical model of GTC for television advertising would be:<\/p>\n","protected":false},"template":"","categories-glossary":[332],"class_list":["post-169112","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169112"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}