{"id":169094,"date":"2026-06-10T17:16:49","date_gmt":"2026-06-10T17:16:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-licensing-agent\/"},"modified":"2026-06-10T19:00:52","modified_gmt":"2026-06-10T19:00:52","slug":"brand-licensing-agent","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-licensing-agent\/","title":{"rendered":"Brand Licensing Agent"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A brand licensing professional is responsible for prospecting, negotiating, and promoting licensing agreements on behalf of the brands they represent. These experts may work within a dedicated department within the company that owns the brands in question or be affiliated with a brand management agency. In-house licensing agents are primarily found in media sectors such as television networks, film production companies, and comic book publishers. For more information on the responsibilities of a brand licensing agent, specialized resources are available. Sometimes, the term &#8220;licensing agent&#8221; is also used to describe the internal department or agency in charge of licensing, such as TF1 Licences, an internal structure within the TF1 group that also represents external brands.<\/p>\n","protected":false},"template":"","categories-glossary":[332],"class_list":["post-169094","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169094"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}