{"id":169083,"date":"2026-06-10T17:16:49","date_gmt":"2026-06-10T17:16:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/vc-and-cp-scales\/"},"modified":"2026-06-10T19:00:52","modified_gmt":"2026-06-10T19:00:52","slug":"vc-and-cp-scales","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/vc-and-cp-scales\/","title":{"rendered":"VC and CP scales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1990, Donald Lichtenstein, Richard Netemeyer, and Scott Burton introduced tools for assessing the perceived value and appeal of discount coupons. The scale measuring value awareness consists of seven items, while the one assessing coupon usage has eight items, rated on a seven-point scale.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169083","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169083"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}