{"id":169077,"date":"2026-06-10T17:16:49","date_gmt":"2026-06-10T17:16:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/video-in-print\/"},"modified":"2026-06-10T19:00:52","modified_gmt":"2026-06-10T19:00:52","slug":"video-in-print","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/video-in-print\/","title":{"rendered":"Video in print"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In-print video technology offers the possibility of incorporating promotional video presentations into printed materials such as catalogs, flyers, or brochures. This innovation relies on integrating small LCD screens into the material, enabling the display of video content. In-print video is widely used in direct marketing campaigns and point-of-sale advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its main objective is to leverage the demonstration and engagement capabilities of video to capture the attention of the audience. Furthermore, it provides an effective way to strengthen brand image and achieve a striking visual impact. While in-print video has primarily been used at events and promotional experiences, its effectiveness in terms of return on investment remains to be proven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some examples of in-print video applications include product demonstrations, virtual tours of facilities, interactive tutorials, and service presentations.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169077","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169077"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}