{"id":169065,"date":"2026-06-10T17:16:45","date_gmt":"2026-06-10T17:16:45","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/advertising-tifo\/"},"modified":"2026-06-10T19:00:42","modified_gmt":"2026-06-10T19:00:42","slug":"advertising-tifo","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/advertising-tifo\/","title":{"rendered":"Advertising Tifo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The advertising tifo, also known as a marketing tifo, borrows the spectacular concept of the sports tifo for advertising purposes. This form of promotion involves setting up a grandiose display, usually in a stadium, to capture the public&#8217;s attention. Organizing an advertising tifo is a complex undertaking, and its impact on the public is often uncertain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond sports venues, advertising tifos can also be deployed outside of any sporting context. They can be filmed from the air using an airplane or drone to be integrated into an advertising campaign as a commercial or video. This innovative approach allows brands to stand out by creating striking and original visuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concrete example of the successful use of an advertising tifo perfectly illustrates its creative potential and remarkable visual impact.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169065","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169065"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}