{"id":169062,"date":"2026-06-10T17:16:45","date_gmt":"2026-06-10T17:16:45","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/theatrical-presentation-of-the-offer\/"},"modified":"2026-06-10T19:00:42","modified_gmt":"2026-06-10T19:00:42","slug":"theatrical-presentation-of-the-offer","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/theatrical-presentation-of-the-offer\/","title":{"rendered":"Theatrical presentation of the offer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Theatrical merchandising involves staging products or services in a way that sparks interest and encourages impulse purchases. This practice can be focused on a specific product or extend to a store&#8217;s entire offering. When it aims to create an atmosphere conducive to buying and to present products in a particular context, it is generally referred to as experiential merchandising. For more details and concrete examples of these marketing strategies, please refer to the definitions provided earlier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concrete example of combining theatrical merchandising and highlighting products for Valentine&#8217;s Day in supermarkets:<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169062","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169062"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}