The shelf talker, an essential marketing tool, is a device attached to store shelves to attract customers’ attention and encourage them to stop. Its primary role is to engage consumers by highlighting new products or special offers, but it can also be used to promote high-profitability products in a more sustainable way. Generally, using a shelf talker to signal a promotion can double to quadruple sales. However, the impact of this tool is less significant when it is simply used to highlight a product without an associated promotion.<\/p>\n\n\n\n
To illustrate its effectiveness, one can refer to various examples, such as a traditional shelf talker or an illuminated one. Furthermore, feedback from brands on the installation of these devices is also informative. Finally, innovative initiatives, such as the use of motorized displays to enhance the impact of shelf talkers, demonstrate the diverse possibilities offered by this point-of-sale marketing strategy.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169050","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169050"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}