{"id":169032,"date":"2026-06-10T17:16:36","date_gmt":"2026-06-10T17:16:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/silhouette-in-pos-display\/"},"modified":"2026-06-10T19:00:22","modified_gmt":"2026-06-10T19:00:22","slug":"silhouette-in-pos-display","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/silhouette-in-pos-display\/","title":{"rendered":"Silhouette in POS display"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of marketing, cutouts are cardboard promotional items that reproduce the shape and image of a person or character. Primarily used to showcase films, video games, or fashion items in physical stores, cutouts serve to draw consumers&#8217; attention to the product in question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To evaluate the effectiveness of a cutout added to a point-of-sale advertising element, studies have been conducted using eye-tracking technology, as illustrated during a webinar by Eyesee. For example, cutouts were successfully used during the launch of a new fragrance, demonstrating their impact in highlighting various products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These concrete examples illustrate the varied and relevant use of cutouts as visual communication tools in marketing. The images of cutouts used in these specific contexts underscore the importance of their presence in brand and product promotion strategies.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169032","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169032"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}