{"id":169019,"date":"2026-06-10T17:16:36","date_gmt":"2026-06-10T17:16:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/harvesting-strategy\/"},"modified":"2026-06-10T19:00:22","modified_gmt":"2026-06-10T19:00:22","slug":"harvesting-strategy","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/harvesting-strategy\/","title":{"rendered":"Harvesting (strategy)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This approach aims to rapidly increase a company&#8217;s profits in the short term. This strategy typically relies on reducing or even eliminating marketing investments, along with an overall cost-cutting policy, while maintaining or even increasing prices to maximize profit margins. It disregards the company&#8217;s brand value, which can lead to damage to its image, and may have negative medium- or long-term consequences.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169019","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169019"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}