{"id":169017,"date":"2026-06-10T17:16:36","date_gmt":"2026-06-10T17:16:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/promotional-risk\/"},"modified":"2026-06-10T19:00:22","modified_gmt":"2026-06-10T19:00:22","slug":"promotional-risk","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/promotional-risk\/","title":{"rendered":"Promotional risk"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Promotional risk relates to the financial aspects of a promotional campaign that can generate significantly higher-than-expected results. These exceptional returns can occur when businesses greatly simplify the customer experience by offering payment plans and grouping relevant products in a single location. This can involve multi-product or multi-brand promotions, sometimes resulting in expenditures exceeding hundreds of euros. This risk can also arise when special events lead to customer refunds, such as a refund for a television if the national team wins the FIFA World Cup. To protect themselves against this risk, businesses can take out specific insurance.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169017","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169017"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}