{"id":169007,"date":"2026-06-10T17:16:32","date_gmt":"2026-06-10T17:16:32","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/direct-advertising\/"},"modified":"2026-06-10T19:00:11","modified_gmt":"2026-06-10T19:00:11","slug":"direct-advertising","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/direct-advertising\/","title":{"rendered":"Direct advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An advertising message broadcast through various media, such as television, radio or newspapers, containing calls to action such as a coupon, a telephone number or an email address, with the aim of quickly prompting recipients to respond.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-169007","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/169007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=169007"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=169007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}